Syndication – Good, Duplicate Content – Bad. What to Do? by Donna Huber

Syndication – Good, Duplicate Content – Bad. What to Do? by Donna Huber

Ever since Google started cracking down on blogs that had duplicate content, I have wondered how syndication played into it. In legacy media, being a syndicated columnist was a huge feat. The columnist reached greater audiences with the same content.

Then there are the news stories that play over and over on every television station and every newspaper. Even as the legacy media moved online, the practice continued. Online news sites like Huffington Post even repost content from other sites.

I’ve asked around in various groups what makes syndication okay for sites like a newspaper, but not a general blog like mine? Early answers were that they were somehow exempt from Google’s algorithm. Not fully understanding, I searched the web and Google’s own information and all I got was some technical mumbo jumbo that all I took away from was syndication was okay but not duplicate content.

I got into another discussion yesterday with an author who read an article about the benefits of syndication, but wasn’t sure how it differed from duplicate content. It got me thinking and again I went searching for answers. I ran across the most helpful article to date on the subject at Search Engine Journal.

To bottom-line the article – it’s all about the quality. You really should read the article for yourself, but I’ll highlight a few things I took away from it and some thoughts on syndication as it applies in the book-blogging world. Continue reading

What Part of Social Do You Not Understand?

Why are we still talking about this? There are probably a thousand blog posts and articles out there advising authors how to use Twitter and other social media. But, especially Twitter. I’ve even written about it. I wouldn’t be surprised if there are entire books dedicated to teaching authors to use social media for marketing.

So, for the love of Pete, can someone tell me why this is still an issue?!? I follow a fairly narrow group of people on Twitter: authors, publishers, bloggers (in various niches), autism/Asperger’s experts/moms (obviously there is some overlap there), and fitness experts (although I end up dumping the ones that are only spamming links). So, when I go through my Twitter feed to see what’s going on, what do I find? A few quotes, the occasional personal remark, quite a few links to author/writing/publishing blog posts. But at least 90% of my feed (and I’m probably being generous) is book links posted by the author. It makes it really hard to have a conversation when you haven’t said anything in the first place. And you can bet I’m not going to retweet someone else’s spammy ad. Continue reading

Celebrating Bloggers Blog Hop

Long ago and far away (okay, so my office downstairs wasn’t really that far away), I started blogging just to have a place to keep up with our field trips. Then I added a few rants. This was long before Facebook. (Now I post short rants there and long rants on my blog.) After a few years, I discovered I could get free books just for reviewing them. I love to read, I’m opinionated, and “free” is my favorite price. It was perfect! Continue reading

Decisions, Decisions: Traditional or Self-publishing?

As I’m not a published author, I’m hardly the best person to answer this question. So what’s with this post? Well, I’ve had several IRL and online friends ask me about publishing. Presumably because I have a lot of contact with indie authors. You surround yourself with a certain group of people, whether it’s authors or artists or whole-foodies, and you forget that everyone else has their own particular circle, and may not have ready access to the same information you do. So I threw out a request for resources to my author and blogger friends. Continue reading

Free July 4-8: The DIY Guide to Social Media Marketing and eBook Publishing by Coral Russell

Lately, I’ve been investigating resources for a post to help authors who are in the process of deciding if they want to self-publish or go the traditional route. When I asked in my fabulous author/blogger group http://theindieexchange.com, Coral offered to send me a copy of her book. Wow. Wow. Wow. It was full of great information, advice, and links to many great sites you’ll need when you self-publish. I immediately recommended the book to two friends who are currently trying to make their publishing decisions, so they could not only see what’s involved in self-publishing, but also see that there is so much great help out there if they choose to do so. Continue reading