Syndication – Good, Duplicate Content – Bad. What to Do? by Donna Huber

Syndication – Good, Duplicate Content – Bad. What to Do? by Donna Huber

Ever since Google started cracking down on blogs that had duplicate content, I have wondered how syndication played into it. In legacy media, being a syndicated columnist was a huge feat. The columnist reached greater audiences with the same content.

Then there are the news stories that play over and over on every television station and every newspaper. Even as the legacy media moved online, the practice continued. Online news sites like Huffington Post even repost content from other sites.

I’ve asked around in various groups what makes syndication okay for sites like a newspaper, but not a general blog like mine? Early answers were that they were somehow exempt from Google’s algorithm. Not fully understanding, I searched the web and Google’s own information and all I got was some technical mumbo jumbo that all I took away from was syndication was okay but not duplicate content.

I got into another discussion yesterday with an author who read an article about the benefits of syndication, but wasn’t sure how it differed from duplicate content. It got me thinking and again I went searching for answers. I ran across the most helpful article to date on the subject at Search Engine Journal.

To bottom-line the article – it’s all about the quality. You really should read the article for yourself, but I’ll highlight a few things I took away from it and some thoughts on syndication as it applies in the book-blogging world. Continue reading

What Part of Social Do You Not Understand?

Why are we still talking about this? There are probably a thousand blog posts and articles out there advising authors how to use Twitter and other social media. But, especially Twitter. I’ve even written about it. I wouldn’t be surprised if there are entire books dedicated to teaching authors to use social media for marketing.

So, for the love of Pete, can someone tell me why this is still an issue?!? I follow a fairly narrow group of people on Twitter: authors, publishers, bloggers (in various niches), autism/Asperger’s experts/moms (obviously there is some overlap there), and fitness experts (although I end up dumping the ones that are only spamming links). So, when I go through my Twitter feed to see what’s going on, what do I find? A few quotes, the occasional personal remark, quite a few links to author/writing/publishing blog posts. But at least 90% of my feed (and I’m probably being generous) is book links posted by the author. It makes it really hard to have a conversation when you haven’t said anything in the first place. And you can bet I’m not going to retweet someone else’s spammy ad. Continue reading

Free Ebooks for Your Holiday Weekend

The following ebooks will be free on Amazon this weekend. Grab them so you’ll have something to read while you’re waiting in line. Or while you’re sitting at home enjoying all the time you saved by shopping online. 😉


INZARED, Queen of the Elephant Riders 4 1/2 stars with 36 reviews – FREE Nov 22-24

Bertha Maude Anderson has no inkling of how famous she will become. She lives in the Appalachian Mountains of North Carolina in the year 1843. Her world changes forever when she is enticed to join The Romanoff Brothers Circus and her name is changed to Inzared, Queen of the Elephant Riders. Inzared discovers her true calling while learning to live with the nomadic Gypsies. From the hatred shown by some of the performers to the love she finds along the way, Inzared finds herself immersed in the rich folklore and customs of the misunderstood people who call the circus their home. Her one constant is Cecil, the elephant, and together they form a bond that no one can break as Inzared finds herself lured into the world of the Gypsies while clinging to her own roots and trying to break free of the chains that keep her from her destiny. Continue reading

Decisions, Decisions: Traditional or Self-publishing?

As I’m not a published author, I’m hardly the best person to answer this question. So what’s with this post? Well, I’ve had several IRL and online friends ask me about publishing. Presumably because I have a lot of contact with indie authors. You surround yourself with a certain group of people, whether it’s authors or artists or whole-foodies, and you forget that everyone else has their own particular circle, and may not have ready access to the same information you do. So I threw out a request for resources to my author and blogger friends. Continue reading