Syndication – Good, Duplicate Content – Bad. What to Do? by Donna Huber

Syndication – Good, Duplicate Content – Bad. What to Do? by Donna Huber

Ever since Google started cracking down on blogs that had duplicate content, I have wondered how syndication played into it. In legacy media, being a syndicated columnist was a huge feat. The columnist reached greater audiences with the same content.

Then there are the news stories that play over and over on every television station and every newspaper. Even as the legacy media moved online, the practice continued. Online news sites like Huffington Post even repost content from other sites.

I’ve asked around in various groups what makes syndication okay for sites like a newspaper, but not a general blog like mine? Early answers were that they were somehow exempt from Google’s algorithm. Not fully understanding, I searched the web and Google’s own information and all I got was some technical mumbo jumbo that all I took away from was syndication was okay but not duplicate content.

I got into another discussion yesterday with an author who read an article about the benefits of syndication, but wasn’t sure how it differed from duplicate content. It got me thinking and again I went searching for answers. I ran across the most helpful article to date on the subject at Search Engine Journal.

To bottom-line the article – it’s all about the quality. You really should read the article for yourself, but I’ll highlight a few things I took away from it and some thoughts on syndication as it applies in the book-blogging world. Continue reading

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Everything you read about good blog content says to use pictures. Not only does it break up the text, but it makes your page visually appealing, and as a bonus, it gives readers something to pin. However, because of fear of copyright issues, and never quite figuring out that whole Creative Commons thing, I never used a picture I didn’t take or a graphic I didn’t make. (The exceptions are obviously events in which I was provided a graphic by the blogger/author running the event.)

Blog Computer Keys In Blue For Blogger Website Continue reading

Celebrating Bloggers Blog Hop

Long ago and far away (okay, so my office downstairs wasn’t really that far away), I started blogging just to have a place to keep up with our field trips. Then I added a few rants. This was long before Facebook. (Now I post short rants there and long rants on my blog.) After a few years, I discovered I could get free books just for reviewing them. I love to read, I’m opinionated, and “free” is my favorite price. It was perfect! Continue reading