What Part of Social Do You Not Understand?

Why are we still talking about this? There are probably a thousand blog posts and articles out there advising authors how to use Twitter and other social media. But, especially Twitter. I’ve even written about it. I wouldn’t be surprised if there are entire books dedicated to teaching authors to use social media for marketing.

So, for the love of Pete, can someone tell me why this is still an issue?!? I follow a fairly narrow group of people on Twitter: authors, publishers, bloggers (in various niches), autism/Asperger’s experts/moms (obviously there is some overlap there), and fitness experts (although I end up dumping the ones that are only spamming links). So, when I go through my Twitter feed to see what’s going on, what do I find? A few quotes, the occasional personal remark, quite a few links to author/writing/publishing blog posts. But at least 90% of my feed (and I’m probably being generous) is book links posted by the author. It makes it really hard to have a conversation when you haven’t said anything in the first place. And you can bet I’m not going to retweet someone else’s spammy ad. Continue reading

How Many People Actually See Your Facebook Posts? Probably Not As Many As You Think.

If you have a Fan Page, you’ve seen the lovely “25 people saw this post” links at the bottom of your posts. If you’re like me, that “25” isn’t very encouraging because your page has several thousand fans. I decided to conduct an experiment yesterday to see how many people actually see my posts. I have several Fan Pages, with varying numbers of fans and levels of¬†activity.

I’m just going to put this in the order they appear on my Fb Home Page so I don’t get lost and forget one. I posted the same thing on all of my pages yesterday afternoon. It’s been about 26 hours. None of the posts were promoted, either by paying Fb or by any other means.

There Is No Normal has 217 fans. I post there a few times a week. So according to Fb, more than half my fans saw this. Even taking into account that not everyone who saw the post would bother to click, that’s a huge discrepancy.

Normal Continue reading